1 in 5 Americans will be diagnosed with skin cancer*. In 2010, La Roche-Posay introduced the SOS Save Our Skin Campaign to inform the public about the dangers of UV rays and the importance of practicing sun safe behaviors in order to help prevent skin cancer. In partnership with dermatologists nationwide, La Roche-Posay offers free skin cancer screenings at outdoor events and select retail locations.
PRACTICE THESE SUN SAFE ACTIONS TO HELP DECREASE THE RISK OF SKIN CANCER:
Protect Your Skin with Anthelios Sunscreens
Anthelios sunscreens are formulated with Cell-OX Shield? technology: a combination of UVA/UVB filters + antioxidants for advanced protection. All Anthelios sunscreens are fragrance-free, allergy tested, and suitable for sensitive skin.
Play Safe in the Sun. Sun Safety Guidelines:
- ? Children under the age of 3 should avoid direct sun exposure
- ? Wear protective clothing, a wide-brimmed hat and sunglasses, when possible
- ? Seek shade, the sun’s rays are strongest between 10 a.m. and 2 p.m.
- ? Apply sunscreen 15 minutes before sun exposure and re-apply every 2 hours